A small HubSpot project evolved into a comprehensive digital engagement.

Neoteryx first engaged me to update key landing pages using HubSpot’s ACT 3.0 template. As the project expanded, I led the full migration of Neoteryx.com to the new template, collaborating with leadership and sales and marketing teams to enhance UX/UI, support new campaigns, and deliver a modern, user-friendly site. This role grew to include ongoing HubSpot support and web management.

SEO strategy for innovative healthcare tools with limited market awareness

Neoteryx’s primary challenge was visibility. The Mitra blood microsampling device and the Harpera Microbiopsy Punch addressed real needs but lacked strong search demand. As a result, the strategy extended beyond direct product terms. I conducted in-depth SEO research to identify adjacent and problem-based search terms, attracting qualified traffic and positioning these tools as modern solutions within the broader research and healthcare sectors.

Every content decision was informed by real search behavior.

My SEO work for Neoteryx went beyond basic keyword targeting. I analyzed how search engines interpreted topics, identified relevant SERP features, and assessed opportunities for content development. This process included client meetings, long-tail keyword analysis, image and AI search reviews, SEMrush data, SERP comparisons, and tactical evaluations of priorities. The result was a more strategic, data-driven approach to organic and paid search planning.

Transforming hundreds of blog posts into a more strategic content system.

As Neoteryx’s blog library grew, improving content organization and topic alignment became essential. I audited the blog, prioritized high-performing content, grouped articles into thematic clusters, and identified competing posts. This led to consolidating overlapping blogs into authoritative master assets, strengthening organization around core themes, and providing clearer canonical direction for search engines. The goal was to build a cleaner, more effective content ecosystem that supported both users and organic visibility.

A multi-disciplinary role extending beyond SEO.

My work with Neoteryx included ongoing content development, copywriting, analytics-driven strategy, custom photography, video production, and digital support as HubSpot webmaster. This broader role ensured alignment across the website, content, and campaigns, while strengthening the company’s credibility and digital presence.