Top image of Fullerton Junior College campus and below Joe Cashan with Friend at The Lab in Costa Mesa in the 1990's
Image collage. Top image of Chapman University and below Cal state Long Beach Campus

Joseph R. Cashman's

Biography

My early years were marked by a curiosity that led me from one academic interest to another. It wasn't until my enrollment at Chapman U. after exploratory terms at Fullerton College and Long Beach State, that I stumbled upon the world of Advertising — it was a perfect fit, one that hit all the right cords, solidifying my career trajectory. 

Top left Cal State Long Beach, Bottom right Chapman University, and bottom left Joe Cashman and Friend in Costa Mesa.


๏ปฟJoseph R. Cashman's

Biography


My early years were marked by a curiosity that led me from one academic interest to another. It wasn't until my enrollment at Chapman U. after exploratory terms at Fullerton College and California State University Long Beach that I stumbled upon the world of Advertising — it was a perfect fit, one that hit all the right cords solidifying my career trajectory. 


A coastal view of Laguna Beach. Joe Cashman in sport coat in Boston. In the lower right Back Bay Boston. In the lower left Joe Cashman with friends.

After graduation, I began my career in Laguna Beach, California, joining Girard as their in-house marketing guy. In that role, I learned on the fly and became solely accountable for all their advertising and communications needs. The experience provided a strong foundation and gave me the confidence to move into consulting in Boston, MA for several years.

Upper left corner Joe Cashman in a white t-shirt overlooking a city. Top right corner an arial shot of Mount Baldy. Bottom image arial shot of Seattle.

But the need for a change of scenery came around 2007, when a brief stint in Seattle marked an important upturn in my career. There, in the beautiful but gloomy Pacific Northwest, I was introduced to SEO and recognized its growing importance. So I took advantage of the bad weather and plunged myself into study. Building this new knowledge base became fruitful when I decided to transition back to the homeland of Southern California. I settled near the San Bernardino National Forest and took on my first marketing management role at IEHP.

Upper left corner Joe Cashman with friends in Rancho Cucamonga. Upper right photo Brooklyn Bridge and a photo of Downtown LA.

The 2008 economic downturn led me back to consulting and back and forth across the country. Ultimately, I landed back in SoCal but this time in LA, working as an SEO specialist for the beauty industry. I also earned a yoga certificate at this time. But by 2016, fate shifted my focus to scientific marketing. But when the 2020 pandemic hit, I was again propelled back into consulting, where I have been for almost 7 years. My health and wellness education also continues to grow through Reiki and Sport / Myofascial Massage certifications, and the Digital Marketing horizon continues to expand as AI has opened new marketing opportunities.