Top image of Fullerton Junior College campus and below Joe Cashan with Friend at The Lab in Costa Mesa in the 1990's
Image collage. Top image of Chapman University and below Cal state Long Beach Campus

Joe Cashman's

Biography

My early years were marked by a curiosity that led me from one academic interest to another. It wasn't until my enrollment at Chapman U. after exploratory terms at Fullerton College and Long Beach State, that I stumbled upon the world of Advertising — it was a perfect fit, one that hit all the right cords, solidifying my career trajectory. 

Top left Cal State Long Beach, Bottom right Chapman University, and bottom left Joe Cashman and Friend in Costa Mesa.

Joe Cashman's

Biography


My early years were marked by a curiosity that led me from one academic interest to another. It wasn't until my enrollment at Chapman U. after exploratory terms at Fullerton College and California State University Long Beach that I stumbled upon the world of Advertising — it was a perfect fit, one that hit all the right cords solidifying my career trajectory. 


A coastal view of Laguna Beach. Joe Cashman in sport coat in Boston. In the lower right Back Bay Boston. In the lower left Joe Cashman with friends.

With a newfound enthusiasm, I transitioned into a working professional in the picturesque Laguna Beach, CA. That first job with Girard (before Lippert.com bought them up) was a rollercoaster ride, working as a one-person in-house agency, learning on the fly, and broadening my skill set in marketing and technology. This foundational experience armed me with the competence to venture into self-employment, which took me to the historic and vibrant city of Boston for the next few years. ï»¿

Upper left corner Joe Cashman in a white t-shirt overlooking a city. Top right corner an arial shot of Mount Baldy. Bottom image arial shot of Seattle.

A pivotal detour through Seattle before heading back to California in 2007 became a crucial point in my professional journey. It was there, through some serendipitous connections, that I discovered SEO. Intrigued and foreseeing its paramount significance, I immersed myself in mastering this skill. Sometime later, I found myself back in the sunny embrace of Southern California, settling near the beautiful San Bernardino National Forest area, where I bagged my first marketing managerial role at IEHP. 

Upper left corner Joe Cashman with friends in Rancho Cucamonga. Upper right photo Brooklyn Bridge and a photo of Downtown LA.

Then, the 2008 crash sparked a varied and colorful career, taking me from consulting roles in NYC to creating websites for real estate agents, SEOing the Beauty industry in Beverly Hills, and even getting Yoga certified. But by 2016, I had started my marketing career in LA's biotech/life sciences sector. However, the pandemic of 2020 brought again a twist of events that led me back to consulting in this ever-evolving digital landscape. Looking ahead I've taken a strategic move to get my LMT and step further into the health and wellness space as undoubtedly AI will continue its infiltration into all things digital.