Work Summaries & History

Neoteryx: Elevating Their Digital Footprint

Initially, I was brought in to revamp several key landing pages using their latest HubSpot template, ACT 3.0. As the project grew, so did my responsibilities, I led the complete migration of the site to the new template, collaborating closely with leadership and the sales and marketing teams to roll out an improved UX/UI and launch new marketing campaigns.

Comprehensive Digital Solutions

  • Successfully migrated Neoteryx.com to the ACT 3.0 HubSpot template, delivering a modern, user-friendly experience.
  • My web design approach goes beyond aesthetics; I dive deep into SEO research and analytics, ensuring content is strategic and effective.
  • Ongoing responsibilities include continuous SEO research, content development, custom photography, copywriting, and serving as HubSpot webmaster.

Ongoing SEO Excellence

Dedicated to continuous SEO research and content updates, keeping Neoteryx at the forefront of search results.

Data-Driven Insights

Every strategy is shaped by real-time data from advanced analytics tools, ensuring optimal performance and engagement.

Creative Content Development

  • Custom photography that authentically represents Neoteryx’s brand and resonates with their audience.
  • Corporate video production that communicates Trajan’s mission and services, elevating their digital presence.

SWFHC: Revitalizing Their Digital Presence

When Southwest Fair Housing Council (SWFHC) reached out, their website was stuck in the past—built on a seven-year-old template and plagued by broken links, missing images, and confusing layouts. This was especially problematic for a key audience: individuals with disabilities.

A Logical User Friendly Approach

I began with a thorough analysis of SWFHC’s website, pinpointing what needed improvement. Outdated and redundant content was consolidated or removed, which paved the way for a clear, organized site structure and a complete rebuild from the ground up.



  • Upgraded the outdated Squarespace template to a modern version, enabling essential updates and integrations to fix persistent issues.
  • Simplified convoluted navigation by restructuring the navbar with a clear, hierarchical system.


Content Development & Brand Enhancement

Beyond the website, I refreshed the SWFHC logo and created their first brand guidelines book. I also developed marketing collateral in both English and Spanish to broaden their reach.



  • Logo refresh and brand guideline development
  • Bilingual collateral for wider audience engagement
  • Branded newsletter and tailored blog content for different audiences
  • Custom AI-generated imagery for print and web
  • Management of the Source of Income campaign, including production of bilingual radio spots (samples below)

Direct Advocacy & Resource Center: Empowering Independence

Direct, a Center for Independent Living (CIL), is dedicated to supporting individuals with disabilities. When they approached me, their WordPress site was cluttered and difficult to navigate, prompting a comprehensive rebuild. My top priority was accessibility. Adhering closely to WCAG and Section 508 standards, while also revitalizing their branding. Since launching the new site in early 2022, I’ve continued to provide digital marketing consulting to keep their online presence effective and engaging.

Re-imaging Disability Accessibility

The original site attempted to be accessible by stripping down to plain text, but lost branding and visual appeal in the process. The redesign maintained high accessibility standards without sacrificing the organization’s identity.



Transforming Digital Presence

  • Complete website overhaul with a focus on accessibility and user experience
  • Content kept clear and easy to navigate, strengthening both compliance and branding


Growing Engagement & Community

  • Developed engaging content for web and social
  • Launched a LinkedIn business page to expand professional networks
  • Guided the team on best practices for blog and social media consistency
  • Implemented accessibility strategies that increased organic reach and user engagement

Creative Assets and Community Building

  • Produced custom AI-generated and vector images to enhance online and print materials
  • Drove improved social media engagement and expanded community connections

Base10 Genetics: Transforming Nutrigenomics

Base10 Genetics, a leader in innovative nutrigenomic and infectious disease programs, partnered with me to elevate their digital presence and customer engagement. Their goal was to communicate complex program offerings with clarity, streamline digital marketing efforts, and strengthen brand visibility in a fast-evolving healthcare landscape. My collaboration with Base10 spanned everything from overhauling marketing collateral to launching new digital channels, with a strong focus on audience needs and compliance.

Reimagining Marketing Collateral

I revamped sales and marketing materials to clearly communicate program offerings and value propositions, including a series of branded PDFs for both nutrigenomic and infectious disease management programs.

Innovative Campaigns and Strategic Transitions

I led the migration of Base10’s website to HubSpot, making content creation easier and launching a company blog. Email campaigns and onboarding workflows were developed to boost enrollment and engagement, especially for COVID-19 programs.

Collaboration and Enhanced Visibility

Through cross-team meetings, I helped refine positioning and enhance the website for better clarity and engagement. I also launched and managed social media channels, broadening Base10’s reach and brand presence in the market.

John Paul Mitchell Systems, Century City, CA


  • Appointed as the first SEO Specialist, defining and executing best practices to drive traffic to product and education websites for this major hair care brand.

  • Successfully transitioned the Education site from a subdomain to a subfolder structure, optimized HTML code, and updated Google Analytics tracking, improving site performance across 100+ school sites.

  • Partnered with developers to implement technical SEO improvements, including schema, page speed optimization, and code refinement. Enhanced site speed through code compression, optimized JavaScript placement, and CSS management.

  • Managed Google+ business pages for the school network, addressing issues and coordinating communications between school owners and Google.

  • Conducted a comprehensive SEO audit on the corporate product site, driving content strategy through keyword research and blog optimization to boost engagement and performance.

,

Social Networx, Rancho Cucamonga CA


  • Led digital marketing and SEO strategies for this ad agency servicing real estate professionals, overseeing content marketing, and online branding initiatives.

  • Managed web development teams, mentoring staff on CRM systems, CSS, and SEO-friendly design. Partnered with Placester for optimized web development solutions.


  • Engaged clients in brand identity projects, creating website content and business proposals. Developed self-service guides for MLS/IDX WordPress templates, freeing up team resources.


  • Boosted company visibility through print, web marketing collateral, and voice talent contributions for promotional videos.



Neoteryx LLC, Torrance, CA


  • Led the strategy and execution of all digital marketing efforts, propelling the growth of Neoteryx’s disruptive microsampling device. Achieved a 300% increase in online lead generation by consolidating website subdomains and overhauling the user interface for improved accessibility.

  • Managed creative and regulatory initiatives across HubSpot UX, art direction, photography, videography, and web development, leveraging tools like Google Analytics, Search Console, and AdWords to refine marketing strategies.

  • Conducted thorough market research and implemented SEO-driven content, significantly boosting website traffic. Delivered a 100% year-over-year increase in overall traffic and a 200+% surge in organic site visits. 

  • Reorganized digital resources and compiled research papers, posters, and other resources to better enable site visitors to download materials and generated a consolidated document summarizing the list of all analytes successfully extracted by the Mitra device. The combination of these improvements led to a 100% increase year over year in traffic and uptick of 200+% increase in organic site traffic.


Shubies Marketplace, Marblehead, Massachusetts


I was tasked with converting Shubies’ legacy website into an e-commerce platform. After initial consultations, I identified critical issues with their outdated point-of-sale and ERP systems that hindered inventory management and reporting. I recommended migrating to SQUARE Inc. Which streamlined their entire business model and resolved operational inefficiencies. The successful launch of the new e-commerce site took place in Q1 of 2021, improving both online and in-store functionality.


Tribeca Companies, Private Equity, San Francisco CA


The goal was to rebrand and reimagine Spot On Sciences to Verospec (see concept logo below) with the aim to expand into a variety of microsampling technologies and accessories.  However, the project was never executed due to the company's decision to start-up a COVID testing company during the pandemic.  While there though I initiated and executed several marketing/PR projects to improve Spot on Sciences brand, SEO/online equity

  • Migrated Spot On Sciences to HubSpot, setting the foundation for SEO growth and improving site navigation and user experience.


  • Directed email marketing campaigns, automated workflows, and ensured compliance with regulatory standards.

  • Led PR initiatives with Racepoint Global (RPG) to increase industry relevance and engagement.

  • Developed a strategic marketing outreach plan and 2020 budget, focusing on targeted engagement, including trade show participation.

  • Simplified the resource library, consolidating it into one user-friendly page for easier access.

  • Collaborated with lead scientists to create a pivotal analyte panel, showcasing device versatility for hormones, infectious diseases, DNA/RNA, and more, resulting in strong lead generation.

  • Provided an easy-to-use HubSpot template for non-technical, junior team members to work with for updates.


  • Assisted the sales team with transitioning to HubSpot Sales Pro, unifying marketing and sales analytics under one platform.

  • Managed Google Analytics and Search Console, utilizing advanced tools for deeper SEO insights and performance monitoring.


Moderustic, Rancho Cucamonga


  • Expanded responsibilities from basic HTML tag updates to redesigning the layout and enhancing technical SEO for this producer of custom metal and glass fire, water and light fixtures.


  • Established the company’s first Google Analytics account, enabling data-driven decisions that led to significant site improvements and a shift toward custom work as a primary revenue source.


  • Launched a new e-commerce platform using Volusion, resulting in a 5X increase in online sales. Created product marketing collateral, and expanded the company’s digital presence via Facebook and Google+



IEHP HMO, San Bernardino, CA


  • Oversee internal communication/Advertising team. Support and maintain corporate objectives & branding guidelines.

  • Further develop the branding identity and public reputation.

  • Manage new product campaigns both in content and design - Direct Mail letters, Newsletters, Billboards, all print collateral design, logos, custom vector Illustrations, Event materials, Press Releases, all internal working papers.

  • Initiate proactive marketing solutions.

  • Operational Improvements
  • Restructured department server database for better usability. Bringing about a clearer logical structure.
  • Indoctrination of InDesign CS3 as standard platform for entire marketing team. Effectively resolving compatibility issues between writers and designer. Resulting in increased workflow.
  • Redesigned project tracker and project folders. Similarly EXCEL docket tracker is updated to match. Simplifying project-tracking ability by team and admin.
  • Identified & corrected variety of technical glitches, resulting in seamless communication amongst all departmental computers.

  • Notable Accomplishments
  • Created a Standards Manual and P&P guidelines
  • 3 GOLD HBRMA awards. 3 Bronze ADDY Awards. 



Liberty Resources, Inc. Philadelphia, PA

Liberty Resources, Inc. is a non-profit, consumer driven organization that advocates and promotes Independent Living for persons with disabilities. I was hired to formalize their Social Coordinator modules into templates for import into their online training tools.

  • Establish reusable, well formatted Power-Point and Microsoft Word templates that are able to be saved into different friendly disability formats. 
  • Design a custom layout while abiding to specified disability user style guidelines.



Dameron Communications, San Bernardino, CA.

Dameron Communications is integrated marketing solutions company with strong government and public relations. Clients range from government candidate campaigns, education, and private business’s.  Initially to hired to create their capabilities brochure, work was extended to working on campaign creation for Carden Virtual Academy.

  • Create 4 custom illustrator icons for agency services
  • Create a reusable Microsoft work template. Established a consistent grid layout w/ type and design treatment.
  • *Carden Virtual Academy Campaign creation – Copywriting and Design for:
  • Flash Web banners,
  • Direct mailer AD
  • Radio spots.
  • TV Commercials



Logical Design Data Base. Boston/NYC

Logical Design Database Solutions is a Boston/NYC based company helping businesses with custom application development, web to database integration, data modeling and business process analysis. Their initial website had become discomfiting to their growing and reputable cliental. I was contracted to re-design and rebuild their website; their requirements necessitated that the design should be both minimal/corporate while modern and savvy.

  • Copywriter/Editor – Edited and rewrote website content stronger flow.
  • Branding - Created first corporate logo. Applied consistent treatment for both website and paper collateral.
  • WebDesign - Complete redesign and overhaul of previous HTML pages delivering a stronger online presence better appealing to larger clients.

 

Navin Haffty and Associates, Norwell, MA

  • Graphic Design – Corporate materials, ranging from tradeshow banners, photo retouching, illustration, corporate invites etc.
  • WebDesign – Art Direction and structural framework (All html pages). Managed aspx scripter for dynamic page content. Webmaster, maintain and apply upgrades when necessary. Further have contributed html upgrades and design to sister company navingroup.com.
  • Online Marketing, SEO - Utilization of keyword research to body content and html page titles. Extensive link building and keyword rich title page content have yielded N.H.A the number #1 organic search result within Google for their niche. “Meditech Consultants”
  • Editor – Some editing applied for either trimming, stronger logical flow, or for stronger sales language



Robert Haff International– The Creative Group www.creativegroup.com 

Part time, Production Web & Print Aviva USA, Quincy, MA,

  • Extreme attention to detail was necessary during this complete overhaul/renovation to company’s entire print collateral, both in content and design. Working extensively with Photoshop CS 2 and Quark 6.5
  • Successful time management and work accuracy lead to extended contract. My talents where then applied to the I.T. Dept for a thorough update to their HTML pages while simultaneously testing the environment and documenting functionality of updated materials.

 

Part-time, Production Art, Nova, Quincy, MA,

  • Worked daily with Illustrator CS2, Photoshop CS2, InDesign CS2 and Quark 6.5, to generate and successfully complete high volume client advertising print campaigns for 2006.
  • Project task included National Billboards, Magazine AD’s, brochures, Flyers, and promotional coupons for both Corporate purposes and franchisees needs. 

 

Front Gate Realtors. San Bernardino, CA

  • Illustration – Custom vector art logo creation.
  • Graphic Design – Collateral pieces included; street sign, business card, and Print AD template for magazine spread.

 

Builder Architect Magazine. Inland Empire, CA (5 issues)

  • Photography – Photographed 3 covers for the magazine.
  • Graphic Design – Work on call basis to art direct and produce print AD’s magazine clients. Further duties included quality control of deliverables by or publication.

 

Market Consulteks, Colleyville, Texas

  • Graphic Design – Created 3 postcards for nationwide direct mail campaign

 

The Henderson Group. Boston, MA

  • Illustration – Created 6 logos, customized by office locations. Successfully based all 6 logos on 1 general art direction.
  • Graphic Design – Working papers (envelope, business card, letterhead) for all 6 offices.

 

Silvertone Bar Grill, Boston, MA

  • Photography – Photographed restaurant for use in marketing collateral
  • WebDesign – Art directed and build HTML website. Hired and managed aspx page developer for client bulletin board page on site.
  • Graphic Design – Created custom invitations for fundraiser and private parties.

 

Grand Prix Café. Cambridge, MA

  • Illustration – Custom vector art logo creation.
  • Graphic Design – Print sales collateral business card

 

Franklin Realty Advisors Inc. Boston, MA

  • Graphic Design – Art directed and created working template for their realty tombstone book.
  • Editor – Some editing applied for either trimming, stronger logical flow, or for stronger sales language

 

In-Touch Direct Labels, Falmouth MA

  • Photography – Photographed restaurant for use in marketing collateral
  • WebDesign – Art directed and build HTML website. Hired and managed aspx page developer for client bulletin board page on site.
  • Graphic Design – Created custom invitations for fundraiser and private parties.

 

Aimee Empey 3-D artist

  • Photography – Photographed client in work environment - for use on website
  • WebDesign – Art directed and build HTML website.

 

Larry Dudman Property Rental website, Provincetown MA

  • Photography – Photographed property - for use on website
  • WebDesign – Art directed and build rental website.

 

KCP photography Studios, Laguna Beach, CA

  • Graphic Design – Created a series of print AD’s for magazine publication.

 

Elizabeth Gaffney, headhunter services. Laguna Beach, CA

  • Illustration – Custom vector art logo creation.
  • Graphic Design – Designed business card.

Girard Systems, San Clemente CA


  • Spearheaded marketing and advertising initiatives encompassing print material, national magazine campaigns, brochures, flyers, in-house working papers, company website, certificates, order forms, technical manuals, trade show graphics, and promotional collateral.

  • Exercised strong written communication skills to author press releases and marketing copy.

  • Gracefully balanced simultaneous projects negotiated printing and advertising costs, and administered database of business transactions.

  • Merged expertise in photography and Adobe Photoshop to enhance and optimize photos. 



Education


00-02 Chapman University, Magna Cum Laude, BA Degree in Advertising ~ Minor in Graphic Design

  • Member, Lambda Pi Eta (top of class) and Gamma Beta Phi Honor Society (top of school)
  • Voted as Having Most Promise in Professional Advertising

1993-1996 AA Degree, Fullerton College

  • Dean's Honor Roll and Recognized as Most Creative Video Student