With AI radically changing the digital search landscape. Audiences are no longer searching, engaging, and making decisions in the same way.
Tried-and-true SEO tactics are quickly becoming obsolete, especially for answered based / informational content, as many if not all sites experiencing a dramatic drop in site visits.
My research centers around developing digital content that AI can’t easily provide, so you can still tap into organic search results by targeting commercial and transactional intent, like high-value PDFs, how-to videos, podcast interviews, and custom applications,
to drive qualified leads.
