Case Studies

Man holding a purple device toward the camera in a blurred indoor setting

Neoteryx: Elevating Their Digital Footprint

Directed Neoteryx’s digital transformation, beginning with HubSpot page updates and progressing to a full-site template migration, enhanced UX/UI, an SEO-focused content strategy, and ongoing web management. This effort integrated research, analytics, content creation, photography, and video to improve visibility, usability, and digital performance.

Six people standing in front of white houses in a warm orange neighborhood scene

SWFHC: Revitalizing Their Digital Presence

Redesigned Southwest Fair Housing Council’s website to provide a clearer, more accessible experience by simplifying the structure, modernizing the platform, and improving navigation for all users, including people with disabilities. The project also included branding, bilingual collateral, newsletter and blog support, campaign assets, and expanded visual communications.

Person in a red helmet driving a white tricycle on a road with mountains in the background

Direct Advocacy & Resource Center: Empowering Independence

Redesigned Direct’s digital presence with a focus on accessibility, creating a site that balances WCAG and Section 508 compliance with stronger branding and improved navigation. The engagement also included ongoing consulting, content support, social media guidance, and creative asset development to deepen engagement and expand community reach.

Brochure mockup with blue and white healthcare-themed pages, charts, and people using a phone and tablet

Base10 Genetics: Transforming Nutrigenomics

Helped Base10 Genetics clarify complex healthcare and nutrigenomic offerings through enhanced marketing materials, improved digital channels, and more strategic brand communication. The project included collateral redesign, website migration to HubSpot, blog and email program development, onboarding workflows, and social media support to increase visibility, enrollment, and audience engagement.

For Recruiters & Hiring Teams


If you’re a recruiter, hiring manager, or business leader exploring my background, you can download my résumé below for a more traditional overview of my experience. While this website highlights selected client work and case studies, my résumé provides a concise summary of roles, responsibilities, and career history across digital marketing, SEO, content strategy, UX, and creative production.